At the Department of Marketing and Entrepreneur Development (MAED), sharing the best education and experience with the students is our utmost priority. The two current programmes of the Bachelor of Business Administration in Marketing (Hons), and Bachelor of Business Administration in Entrepreneurship & Venture Management (Hons) are both accredited by the Malaysian Qualifications Agency (MQA).
The programme structures are designed so as to match the requirements from the industry. As such, the students are embedded with the relevant knowledge, skills and competencies for the job market. Our academics too are widely exposed to research and consultancy activities; all in the pursuit of seeking for new ways to exceed the consumer needs. These inputs are duly transferred to the students, who in turn have to produce innovative and creative final semester projects.
Bachelor of Business Administration in Entrepreneurship & Venture Management (Hons)
The Bachelor of Business Administration (Hons) in Entrepreneurship & Venture Management (Hons) is specifically designed to equip students with the basics in accounting, finance, computing, quantitative analysis, English, and economics. Together, it is further enhanced with a strong knowledge in entrepreneurship and management, and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have the in-depth knowledge of entrepreneurship. The graduates will have the required competencies to churn out excellent ideas to create and nurture start-up companies, especially in the local business environment. They too can pursue their interests in the business establishments, or to elevate to a Master's Degree in Entrepreneurship, or in other MBA programmes.
Graduates with good results can apply to pursue their studies to obtain the Master's Degree in Business Administration.
UNITEN, Putrajaya Campus,
Jalan IKRAM-UNITEN, 43000 Kajang, Selangor. Tel:
603-8921 2020, Fax:
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UNITEN, Sultan Haji Ahmad Shah Campus,
26700 Bandar Muadzam Shah, Pahang. Tel:
609-455 2020, Fax:
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