marketing1.jpgAt the Department of Marketing and Entrepreneur Development (MAED), sharing the best education and experience with the students is our utmost priority. The two current programmes of the Bachelor of Business Administration in Marketing (Hons), and Bachelor of Business Administration in Entrepreneurship & Venture Management (Hons) are both accredited by the Malaysian Qualifications Agency (MQA).

The programme structures are designed so as to match the requirements from the industry.  As such, the students are embedded with the relevant knowledge, skills and competencies for the job market. Our academics too are widely exposed to research and consultancy activities; all in the pursuit of seeking for new ways to exceed the consumer needs. These inputs are duly transferred to the students, who in turn have to produce innovative and creative final semester projects.