With the proclamation of Vision 2020, Tenaga Nasional Berhad (TNB) felt that there was a great necessity for a revision of what top notch human capital development is, specifically in the areas of engineering and management and its social obligation towards nation building.

Therefore in 1994, the top man at TNB at the time, Tan Sri Dato’ (Dr.) Ani Arope envisioned that Institut Latihan Sultan Ahmad Shah (ILSAS), the training arm of TNB, would be upgraded to Institut Kejuruteraan Teknologi Tenaga Nasional (IKATAN). Consequently, personnel training and development were then increased to diploma, bachelors and masters levels.

One of the approaches utilised to meet those ends was the running of twinning programmes with world renowned higher learning institutions such as Indiana University-Purdue University Indianapolis (IUPUI), Ohio University, Lincoln University and Universiti Malaya.

In the late 1990s, however, this region was seriously affected by the Asian financial crisis. Due to the austerity measures taken to soften the financial blow to the country, this unfortunate event led to the government’s decision to scale down on the number of scholarships given out to outstanding students intending to pursue their higher education in top British and American universities. This, in turn, resulted in a shortage of available places in public universities.

To overcome this, the then Minister of Education, Dato’ Sri Mohd. Najib Tun Abdul Razak, invited TNB and two other government-linked companies to set up their own private universities. TNB duly excepted the challenge and in 1997, IKATAN was upgraded to Universiti Tenaga Nasional to become one of the first privately funded higher learning institution in the country. And it has never looked back since.

Deputy Vice Chancellor Message


Deputy Vice Chancellor
Sultan Haji Ahmad Shah Campus
BBA (UIAM), MSc (Warwick, UK), PhD (UNITEN).


Assalamualaikum and Salam Sejahtera,

Welcome to UNITEN Kampus Sultan Haji Ahmad Shah (KSHAS) in Bandar Muadzam Shah, Rompin, Pahang. The campus is a branch campus of UNITEN focusing on business management and accounting fields. The campus hosted College of Business Management and Accountancy (COBA), which offers bachelor programmes, and College of Foundation and General Studies (CFGS), which offers foundation and diploma programmes. Research postgraduate programmes are also offered in conjunction with the College of Graduate Studies (COGS).

The campus has successfully graduated more than 7,600 graduates since its inception in 2001. The graduates have been well accepted by the industries including large multinational corporations with 97% gain employment within 6 months of completing their studies. Currently the campus’ student enrolment is almost 4,000 students. The campus is surrounded by large green areas with fresh air, free from city pollution. Coupled with modern, state of the art facilities, up-to-date libraries, Wi-Fi Campus, abundant sports and recreational facilities, fully boarded accommodation, the campus offers ideal environment for very conducive learning experience. The academic programs are designed to include various projects, presentations, group work, tutorials and assignments facilitated by qualified lecturers enabled students’ potentials to be developed and unleashed. The campus surrounding also provides ideal environment for students’ co-curricular activities and community services.

We welcome students from all over the world to join us in this exciting experience of learning at Universiti Tenaga Nasional Kampus Sultan Haji Ahmad Shah.


The story of Sultan Haji Ahmad Shah campus began on 13 February 2001. With the rapid growth of its main campus, Universiti Tenaga Nasional has formed a branch campus in Bandar Muadzam Shah, located at the south-eastern part of the state of Pahang, which is the largest state in Peninsular Malaysia.

On 4 May 2001, Tun Dr. Mahathir Mohamad officially opened the branch campus. The sister campus was UNITEN’s way of reaching out to non-urban masses in providing highly sought after and quality tertiary education.

His Royal Highness The Sultan of Pahang, Sultan Haji Ahmad Shah, graciously proclaimed the campus as Kampus Sultan Haji Ahmad Shah (KSHAS) on 4 October 2003.

Following the concept of "Town In University" and "University In Town", KSHAS has the potential to be a catalyst towards the advancement of intellectual resources in accordance with the economic development of Bandar Muadzam Shah in Rompin District and the East coast of Peninsular Malaysia in general.


Sultan Haji Ahmad Shah Campus offers Bachelor, Diploma and Foundation programs in Accounting, Finance, Entrepreneur Development, Marketing, Human Resource Management, and International Business Studies under the College of Business Administration.

KSHAS functions as a bridge to connect its students and the dwellers of Bandar Muadzam Shah. It also serves as a medium of community, economic and intellectual development for Bandar Muadzam Shah and the surrounding areas.

Until today, Kampus Sultan Haji Ahmad Shah remains as one of the most renowned centres in the region for business and accounting programmes. And the great story of KSHAS has just begun.

Campus History


15 February 2001
Board of Directors approved the establishment of College of Business Management in Bandar Muadzam Shah, Pahang.

24 Jun 2001
220 new students enrolled at KSHAS, as its first ever intake.

4 May 2002
Official opening by YAB Tun Mahathir Mohamad, Prime Minister of Malaysia via video conferencing from Bangsar, Kuala Lumpur.

4 October 2003
Proclaimation of the campus as KAMPUS SULTAN HAJI AHMAD SHAH (KSHAS) by KDYMM Sultan of Pahang.



Universiti Tenaga Nasional (UNITEN)
Kampus Sultan Haji Ahmad Shah
Wisma Sultan Haji Ahmad Shah
26700 Bandar Muadzam Shah

T +609-455 2020
F +609-455 2000