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About Me
Courses Taught
Professional Bodies
Research Projects
Publications

About Me

Full Name:
VATHANA A.P. BATHMANATHAN, DR.
Email:
Vathana@uniten.edu.my
Contact Number:
03-89212020 Ext: 7338
Department:
Department of Economics & Management, Department of Graduate Business School

Academic Qualifications

  1. Masters in Science Corporate Communication, Universiti Putra Malaysia, 2002
  2. Bachelor of Arts in Business Administration, University of Wolverhampton, 1997
  3. PhD in Business Management, Universiti Tenaga Nasional, 0

Working Experiences

Position Place of Work Start End
Lecturer Universiti Tenaga Nasional 2014 2020
Head of Alumni Unit Universiti Tenaga Nasional 2011 2014
Career Officer Universiti Tenaga Nasional 2000 2011

Courses Taught

  1. COEB432 - Principles of Management
  2. MKTM633 - International Business

Professional Bodies

Research Projects

Publications

  1. ZURAIDAH BTE ALI, Zainal Ariffin Bin Ahmad, Vathana Bathmanathan; Boosting Tourism At Royal Belum State Park (Rbsp); National Conference On Royal Belum; Selected papers will be SCOPUS indexed; 10 Dec 2014; Conference Proceeding; None
  2. Vathana Bathmanathan, Zainal Ariffin Bin Ahmad, ZURAIDAH BTE ALI; Malaysia's Premier Ecotourism Destination: Royal Belum State Park; National Conference On Royal Belum; selected papers will be SCOPUS indexed; 10 Dec 2014; Conference Proceeding; None
  3. Vathana Bathmanathan; Sustainability And Business: What Is Green Corporate Image?; Iop Conference Series: Earth And Environmental Science; Volume :32, Issue No :1, Article ID :012049, Page Start :1, Page End :4, ISSN :17551307; 19 Apr 2016; Conference Proceeding; SCOPUS
  4. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Generation Y - A Study On Sustainable Consumption; 4Th National Graduate Conference; Volume :4, Issue No :-, Article ID :-, Page Start :445, Page End :450, ISSN :978-967-5770-67-8; 25 Apr 2017; Conference Proceeding; None
  5. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512); 01 May 2017; Other; None
  6. Fiza Binti Abdul Rahim, Md Nabil Bin Ahmad Zawawi, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Wh Questions On Ransomeware; School Edition Superdad; Source Name :School Edition Superdad, Volume :0, Issue No :11, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512); 01 Jun 2017; Other; None
  7. NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; What Not To Do On Social Media; School Edition Music Over The Y-Ears; Source Name :School Edition Music Over the Y-Ears, Volume :0, Issue No :12, Article ID :6, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512); 01 Jul 2017; Other; None
  8. Zul-azri Bin Ibrahim, Fiza Binti Abdul Rahim, Vathana Bathmanathan; Case Study It - Internet Of Thing (Iot); School Edition The Dawn Of The Superwoman; Source Name :School Edition The Dawn Of The Superwoman, Volume :0, Issue No :13, Article ID :6, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512); 01 Aug 2017; Other; None
  9. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Generational Consumer Patterns: A Document Analysis Method; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :958, Page End :970, ISSN :1947-5667; 01 Dec 2018; Journal; ERA
  10. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Understanding Generation Y Green PurchasingDecision In Malaysia; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :1010, Page End :1024, ISSN :1947-5667; 01 Dec 2018; Journal; ERA
  11. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan; Gen Y Green Purchasing Behavior In Relation To Energy Conservation And Environmental Preservation Products In Malaysia ; International Journal Of Engineering & Technology; Volume :7, Issue No :4.35, Article ID :10.14419/ijet.v7i4.35.23113, Page Start :810, Page End :818, ISSN :2307-9002; 10 Dec 2018; Journal; SCOPUS
  12. Vathana Bathmanathan; Green Marketing Mix On Purchase Of Green ProductsIn Malaysian Perspective; Journal Of Global Business And Social Entrepreneurship (Gbse); Volume :4, Issue No :12, Article ID :-, Page Start :1, Page End :11, ISSN :24621714; 14 Dec 2018; Journal; None
  13. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Green Marketing Mix Strategy Using Modified Measurement Scales – A Performance On Gen Y Green Purchasing Decision In Malaysia ; International Journal Of Engineering And Advanced Technology (Ijeat); Volume :9, Issue No :1, Article ID :10.35940/ijeat.A2699.109119, Page Start :3612, Page End :3618, ISSN :2249 – 8958; 30 Oct 2019; Journal; SCOPUS
  14. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Redefining The Value Proposition Through Green Promotions And Green Corporate Image In The Era Of Industrial Revolution 4.0: A Study Of Gen Y Green Consumers In Malaysia; International Journal Of Environmental Technology And Management; Volume :22, Issue No :6, Article ID :10.1504/IJETM.2019.104920, Page Start :456, Page End :477, ISSN :1466-2132; 30 Dec 2019; Journal; SCOPUS