StaffProfilePage

Academic Qualifications

MBA (Specialized in Marketing), UKM (2004)
BBA (Hons) International Business, UITM Shah Alam (2002)
DBS, UITM Melaka (2000)

Working Experience

Position	Place of Work	Start	End
Senior Lecturer	UNITEN	2010	Present
Project Leader (Consultant) - CSI'15	UNITEN	2015	2015
Project Leader (Senior Consultant) - myTNB	UNITEN-TNB	2014	2014
Project Leader (Senior Consultant) - eServices	UNITEN-TNB	2014	2014
Project Leader (Consultant) - CSI'14	UNITEN	2014	2014

Research Projects

Exploring the XBRL (eXtensible Business Reporting Language) as a Nationwide Format: The Implication towards Public Listed Companies (PLCs) and Government Agencies in Malaysia.
The Case Study of Education Achievement by Malaysian Aboriginal Group or “Orang Asli”: Providing and Filling the Needs
TNBD Consultancy Project (TNB Website & TNB Careline/ Facebook)
TNBD Consultancy Project (E-Services)
UNITEN Customer Satisfaction Index 2014 (CSI’14)
TNBD Consultancy Project (MyTNB)
UNITEN Customer Satisfaction Index 2013 (CSI’13)
UNITEN Customer Satisfaction Index 2015 (CSI’15)
Measuring Foreign Guest Preceptions of Service Provided by Small and Medium -Sized Enterprises (SMEs) Hotels in Malaysia.
An Exploratory Study Of End-UserComputing Satisfaction (EUCS) On Computerised Accounting System (CAS): A Case Study In The Accountants’ General Department

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

International Society for Development and Sustainability (ISDS): Normal Member (2025)
IMM (Institute of Marketing Malaysia): Normal Member (2023)
Australian Academy of Business and Economics Revie: Reviewer (2015)
Australian Journal of Business, Social Science and: Reviewer (2015)
Australian Journal of Islamic Finance and Business: Reviewer (2015)
International Association of Islamic Wealth Mgmt: (2013)
Institut Pengurusan Malaysia: Associate Member (2013)
Institute of Marketing Malaysia: Ordinary Member (2013)
The Malaysian Insurance Institute: Agent (1999)

Recent Notable Publications

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Empowering Rural Futures Through Intrapreneurial Education. 2025 International Symposium On Education For Sustainable Rural Development (Feb 2026). Other. Cited: None

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar; ZURINA BINTI ISMAIL. Geem 2025 - Connected With Purpose. Global Entrepreneurship Education Meeting (Geem 2025) (Dec 2025). Other. Cited: None

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL; maziah binti mokhtar. Weaver Magazine - Special Edition (December 2025) Https://Us.List-Manage.Com/Vzwdawlodj-?E=793C543ae9&C2id=7Da4459635896a47d5072cb48c7689d1. Global Entrepreneurship Education Meeting (Geem2025) (Dec 2025). Non-Research Book Chapter. Cited: None

Izzatul Ussna Bt. Ridzwan; Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; maziah binti mokhtar; ZURINA BINTI ISMAIL. Weaver Magazine – Special Edition (December 2025). Global Entrepreneurship Education Meeting (Geem 2025) (Dec 2025). Non-Research Book . Cited: MyCITE

Mohd Zulkeflee B. Abd Razak. Leading For Impact: A Conceptual Model Of Servant And Authentic Leadership For Service Delivery Excellence Through Service Quality And Service Recovery Performance Across Key Malaysian Sectors.. 4Th International Postgraduate Conference For Multidisciplinary Research Ipcmr 2025 (Dec 2025). Conference Proceeding. Cited: None

Mohd Zulkeflee B. Abd Razak. Empowering From Within: A Servant Leadership - Appraisal Model For Enhancing Job Satisfaction In Malaysia’S Hotel Industry. Ijbm (Dec 2025). Journal. Cited: MyCITE

Mohd Zulkeflee B. Abd Razak. Mapping The Nexus Of Green Marketing, Religiosity, And Consumer Behavior: A Systematic Literature Review. Jurnal Bina Ummat: Membina Dan Membentengi Ummat (Dec 2025). Journal. Cited: None

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Bridging Communication And Service Quality In Higher Education: Comparative Insights From Malaysia And Indonesia. International Journal Of Business And Technology Management (Nov 2025). Journal. Cited: MyCITE

Siti Fara Fadila Binti Abd. Razak; Mohd Zulkeflee B. Abd Razak; maziah binti mokhtar; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL. Clear-D: An Innovative Dual-Disease Early Detection System For Cancer And Glaucoma Among Diabetic Patients Toward Sustainable Healthcare Transformation . International Journal Of Business And Technology Management (Nov 2025). Journal. Cited: MyCITE

10.

ZURINA BINTI ISMAIL; Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Market Awareness And Acceptance Of High-Tech Industry Development In Malaysian Communities: A Study On Ecosystem Readiness And Entrepreneurial Education. 11Th International Economics & Business Management Conference (Iebmc 2025) (Oct 2025). Conference Proceeding. Cited: MyCITE

11.

Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar; Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Mohd Zulkeflee B. Abd Razak. Towards A Madani Food Circular Ecosystem: Bridging Edible Food Waste And Food Insecurity Through Innovation And Social Entrepreneurship. Global Entrepreneurship Education Meeting (Geem 2025) (Oct 2025). Conference Proceeding. Cited: MyCITE

12.

Izzatul Ussna Bt. Ridzwan; Mohd Zulkeflee B. Abd Razak; ZURINA BINTI ISMAIL; Siti Fara Fadila Binti Abd. Razak; maziah binti mokhtar. Towards A Madani Food Circular Ecosystem: Bridging Edible Food Waste And Food Insecurity Through Innovation And Social Entrepreneurship. Global Entrepreneurship Education Meeting (Geem 2025) (Oct 2025). Conference Proceeding. Cited: MyCITE

13.

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL; maziah binti mokhtar. Net Zero Waste Wise (Now 2): Turning Waste Into Charity And Entrepreneurial Learning. Global Entrepreneurship Education Meeting (Geem 2025) (Oct 2025). Other. Cited: None

14.

Siti Fara Fadila Binti Abd. Razak; Mohd Zulkeflee B. Abd Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar; ZURINA BINTI ISMAIL. Uniten Perkenal Clear-D, Inovasi Saringan Awal Kanser, Glaukoma. Utusan Malaysia (May 2025). Other. Cited: None

15.

Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Mohd Zulkeflee B. Abd Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Uniten Perkenal Clear-D, Inovasi Saringan Awal Kanser, Glaukoma. Buletin Tenaga Nasional Berhad (Tnb) (May 2025). Other. Cited: None

16.

Mohd Zulkeflee B. Abd Razak. Employee Satisfaction: Conceptual Model Of Authentic Leadership And Psychological Capital Towards Work Satisfaction. Persidangan Antarabangsa Penyelidikan Pasca Siswazah Ke-9 (Icpr Ke-9 2024) (Feb 2025). Conference Proceeding. Cited: None

17.

Mohd Zulkeflee B. Abd Razak. Work Satisfaction Through Servant Leadership And Authentic Leadership: A Conceptual Paper.. Persidangan Antarabangsa Penyelidikan Pasca Siswazah Ke-9 (Icpr Ke-9, 2024) (Feb 2025). Conference Proceeding. Cited: None

18.

Mohd Zulkeflee B. Abd Razak. Employee Satisfaction: Conceptual Model Of Authentic Leadership And Psychological Capital Towards Work Satisfaction. Inspiring The Pursuit Of Postgraduate Excellence Through Inclusive Research (Feb 2025). Conference Proceeding. Cited: None

19.

Siti Fara Fadila Binti Abd. Razak; maziah binti mokhtar; Mohd Zulkeflee B. Abd Razak; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL. Net Zero Waste Wise (Now2). Sustainable Energy & Green Technology International Innovation Awards Competition (Dec 2024). Other. Cited: None

20.

Mohd Zulkeflee B. Abd Razak. Work Satisfaction Through Servant Leadership And Authentic Leadership: A Conceptual Paper.. 9Th International Conference On Postgraduate Research 2024 - Uis (Nov 2024). Conference Proceeding. Cited: None

Our People Profile

Mr. Mohd Zulkeflee Bin Abd Razak