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Abdul Rahman bin Zahari, Dr.

Dr. Abdul Rahman Bin Zahari

Deputy Dean (Academic & International) & Senior Lecturer

Department of Business & Management

UNITEN Business School (KSHAS)

03-89212020 (Ext: 2061)
Rahman@uniten.edu.my

Academic Qualifications

  • PhD, Universiti Malaysia Pahang (2019)
  • MBA (Marketing), UKM (2009)
  • BBA (Hons) Marketing, UiTM (2000)
  • Diploma in Business Studies, UiTM (1998)

Working Experience

Position Place of Work Start End
UBS Deputy Dean (Academic and International) Uniten 2024 Present
UBS Deputy Dean (Academic and International) Uniten 2022 2024
HoD BMD-COBA 2021 2023
Head of Programme-Entrepreneurship and Venture Management Uniten-COBA 2019 2021
HoD-Marketing and Entrepreneur Development Uniten-COBA 2015 2017

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • Institute of Marketing Malaysia: Normal Member (2025)
  • World Economics Association: Normal Member (2023)
  • International Society of Environmental Relationship and Sustainability (ISERS): Normal Member (2023)
  • PERSATUAN EKONOMI PENGGUNA DAN KELUARGA MALAYSIA (MACFEA): Normal Member (2023)
  • MALAYSIAN SOCIAL SCIENCE ASSOCIATION (PSSM): Normal Member (2023)
  • Qualitative Research Association of Malaysia (QRAM): Normal Member (2023)
  • Institute of Marketing Malaysia: Normal Member (2023)
  • INSTITUTE OF MARKETING MALAYSIA : Member (2021)
  • INSTITUTE OF MARKETING MALAYSIA : Member (2020)

Recent Notable Publications

1.

Elinda Binti Esa; Abdul Rahman Bin Zahari; Nor Hazlin Bte Nor Asshidin. Corporate Reputation And Sustainability Reporting: An Empirical Analysis Of Malaysian Firms. Edelweiss Applied Science And Technology (Dec 2025). Journal. Cited: SCOPUS

2.

Abdul Rahman Bin Zahari; Elinda Binti Esa. Artificial Intelligence And Performance Marketing: Co-Citation And Bibliographic Coupling Analyses. International Journal Of Business Management (Dec 2025). UNITEN Journal. Cited: None

3.

Elinda Binti Esa; Abdul Rahman Bin Zahari; Azleen Binti Ilias; Nor Hazlin Bte Nor Asshidin. Business Incubator: Entrepreneurial Intentions And Entrepreneurial Behaviour Among Secondary School Students . International Journal Of Business Management (Ijbm) (Dec 2025). UNITEN Journal. Cited: MyCITE

4.

Abdul Rahman Bin Zahari; Elinda Binti Esa. Mobile Application And Customer Effort: A Multigroup Analysis Among Energy Customers In Malaysia. International Journal Of Industrial Management (Dec 2025). Journal. Cited: MyCITE

5.

Elinda Binti Esa; Abdul Rahman Bin Zahari. The Boardroom Effect: Understanding Director Remuneration Disclosure In Malaysia. Journal Of Technology Management And Business (Dec 2025). Journal. Cited: MyCITE

6.

Elinda Binti Esa; Abdul Rahman Bin Zahari; Nor Hazlin Bte Nor Asshidin. Corporate Reputation And Sustainability Reporting: An Empirical Analysis Of Malaysian Firms. Edelweiss Applied Science And Technology (Sep 2025). Journal. Cited: SCOPUS

7.

Abdul Rahman Bin Zahari; Elinda Binti Esa. Founders’ Personalities, University Roles And Entrepreneurial Competencies’ Impact On Student Enterprises Performance In Malaysian Public Higher Educational Institutions. Journal Of Entrepreneurship And Public Policy (Aug 2025). Journal. Cited: SCOPUS

8.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Azleen Binti Ilias; Nor Hazlin Bte Nor Asshidin. Sustainable Green Lifestyle Among Secondary School Students: Gender Moderating Effect. International Journal Of Business Management (Jun 2025). UNITEN Journal. Cited: MyCITE

9.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Azleen Binti Ilias; Nor Hazlin Bte Nor Asshidin. Sustainable Green Lifestyle Among Secondary School Students In Pahang: Gender Moderating Effect. International Journal Of Business Management (Ijbm) (Jun 2025). UNITEN Journal. Cited: Indexing In Progress

10.

Elinda Binti Esa; Abdul Rahman Bin Zahari. Do Board Educational Background, Occupational Background And Ownership Structure Matter For Directors’ Remuneration Disclosure? Some Malaysian Evidence. Ethical And Social Perspectives Global Business Interaction In Emerging Markets (May 2025). Book Chapter. Cited: SCOPUS

11.

Elinda Binti Esa; Abdul Rahman Bin Zahari. Reputation Reporting In Malaysia: Current Trends And Future Directions. International Journal Of Business Management (Ijbm) (Apr 2025). UNITEN Journal. Cited: MyCITE

12.

Abdul Rahman Bin Zahari; Elinda Binti Esa. Intentions To Adopt Green Packaging: A Gender Analysis Among University Students. International Journal Of Business Management (Ijbm) (Apr 2025). UNITEN Journal. Cited: MyCITE

13.

Hamiza Bte Jamaludin; Abdul Rahman Bin Zahari. Web-Based Social Networks As An Enabler For Sustainable Growth In Small And Medium-Sized Enterprises: A Pls-Sem Approach. Discover Sustainability (Apr 2025). Journal. Cited: SCOPUS

14.

Abdul Rahman Bin Zahari. Berpadalah Mengimbangi Keperluan Dan Kemahuan Raya. Apa Khabar Tv (Mar 2025). Other. Cited: None

15.

Abdul Rahman Bin Zahari. Antara Keperluan Dan Kemahuan Menyambut Hari Raya . Edisi 9 (Mar 2025). Other. Cited: None

16.

Abdul Rahman Bin Zahari. Mengimbangi Keperluan Dan Kemahuan Raya. Akses Malaysia (Mar 2025). Other. Cited: None

17.

Abdul Rahman Bin Zahari. Hari Raya, Mengimbangi Keperluan Dan Kemahuan. Berita Rtm (Mar 2025). Other. Cited: None

18.

Abdul Rahman Bin Zahari. Mengimbangi Keperluan Dan Kemahuan Pada Hari Raya. Malaya Newsroom (Mar 2025). Other. Cited: None

19.

Abdul Rahman Bin Zahari. Understanding Post-Sale Dynamics: The Role Of Consumer Expectations And Attitudes Toward Marketing. 5Th International Conference On Administrative And Financial Science (Icafs' 2025) (Jan 2025). Conference Proceeding. Cited: None

20.

Abdul Rahman Bin Zahari. Meladeni Fenomena Yolo Dan Fomo. Malaysia Gazette (Nov 2024). Other. Cited: None