Our People Profile

Back to Staff List
Zuraini binti Abdullah Zawawi, Ms.

Ms. Zuraini Binti Abdullah Zawawi

Lecturer

Department of Business & Management

UNITEN Business School (KSHAS)

03-89212020 (Ext: 3118)
ZZuraini@uniten.edu.my

Academic Qualifications

  • Master Of Business Administration, Universiti Utara Malaysia (2005)
  • Bachelor In Businnes Adminstration, Universiti Teknologi Mara (2001)
  • Diploma In Marketing, Polytechnic Kota Bharu (1999)

Working Experience

Position Place of Work Start End
pensyarah kolej shahputra 2001 2009
pengkeranian Kurnia Setia Industries pengurusan dan pentadbiran 2001 2001

Research Projects

  • Accessing Economic Impact Of Indigenous Community
  • An empirical Study on customer satisfaction towards the food Services in Sultan Haji Ahmad Shah Campus, Universiti Tenaga Nasional
  • Customer satisfaction towards waiting times in restaurant setting
  • A Study of the approaches of learning among accounting and business students in Higher Education Institution
  • Factor influence Zakat On Employment
  • Academic Stress and Performance: A Study of Accounting and Non-accounting students in Uniten
  • An empirical study on students’ perception towards the entrepreneurial intention in the Higher Education Institutions
  • Relationship between academic performance and approaches of learning: A case study of Accounting and Business students in Higher Education Institution
  • The impact of learning approaches on students’ academic achievement
  • “Zakat on Employment Income among Private Sector’s Employees: A Comparitive Study in Pahang and Johor, Malaysia

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • World Economy Association: Normal Member (2023)
  • Malaysian Institute Or Management: Member (2013)
  • Institute Of Marketing Malaysia: Member (2013)

Recent Notable Publications

1.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. Malaysian Higher Education Students’ Perceptions And Participation In Product Boycotting . International Journal Of Business And Technology Management (Dec 2025). Journal. Cited: MyCITE

2.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. Malaysian Higher Education Students’ Perceptions And Participation In Product Boycotting. 11Th International Economics And Business Management Conference 2025 (Iebmc2025) (Nov 2025). Conference Proceeding. Cited: MyCITE

3.

Sharifah Bte. Buniamin; BAKHTIAR BIN ALRAZI; Hamiza Bte Jamaludin; Mahiah Bte. Said; Nurul Nadiah Bt. Ahmad; Rositah Bte Bakar; Zaifudin Bin Zainol; Zuraini Bte Abdullah Zawawi; Megat Muhammad Afif Bin Megat Muainuddin. Factors Influencing Students’ Selection Of Malaysian Higher Educational Institutions: A Case Of Social Science & Business Programmes . The 6Th International Academic Conference (Iac 2023) (Oct 2023). Conference Proceeding. Cited: None

4.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi; Nik Fanidautty Nik Ab Majid. The First Moratorium In Malaysia: How It Works? An Exploratory Study . Global Business & Management Research: An International Journal (Oct 2021). Journal. Cited: Indexing In Progress

5.

Abdul Rahman Bin Zahari; Hamiza Bte Jamaludin; Shafazawana Bte Mohamed Tharikh; Zuraini Bte Abdullah Zawawi; WAN NURUL HUDA BT MOHD YUSOFF. Wbl Guide: Bba (H) In Human Resource Management:2Nd Edition. Uniten/Coba/Bmd (May 2021). Other. Cited: None

6.

Abdul Rahman Bin Zahari; Hamiza Bte Jamaludin; Zuraini Bte Abdullah Zawawi; WAN NURUL HUDA BT MOHD YUSOFF. Wbl Guide: Bba (H) In Marketing:2Nd Edition. Uniten/Coba/Bmd (May 2021). Other. Cited: None

7.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Zuraini Bte Abdullah Zawawi. University Students’ Reactions To Ecologically Responsible Packaging. European Proceedings Of Social And Behavioural Sciences (Dec 2020). Journal. Cited: ISI

8.

Abdul Rahman Bin Zahari; Hamiza Bte Jamaludin; Zuraini Bte Abdullah Zawawi; Mohd Nur Ruzainy Bin Alwi; WAN NURUL HUDA BT MOHD YUSOFF. Wbl Guide: Bba (H) In Marketing. Uniten/Coba/Bmd (May 2020). Other. Cited: None

9.

Abdul Rahman Bin Zahari; Hamiza Bte Jamaludin; Shafazawana Bte Mohamed Tharikh; Mohd Nur Ruzainy Bin Alwi; Zuraini Bte Abdullah Zawawi; WAN NURUL HUDA BT MOHD YUSOFF. Wbl Guide: Bba (H) In Human Resource Management. Uniten/Coba/Bmd (May 2020). Other. Cited: None

10.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Zuraini Bte Abdullah Zawawi. University Students’ Reactions To Ecologically Responsible Packaging . 9Th International Economics And Business Management Conference (Iebmc2019) (Nov 2019). Conference Proceeding. Cited: ISI

11.

Salina Daud; Elinda Binti Esa; Nor Hashimah Johari; Azwan Bin Abdul Rashid; Abdul Rahman Bin Zahari; Khairul Nizam Bin Surbaini; Zuraini Bte Abdullah Zawawi; Nor Edi Azhar Bte. Mohamad; zulkifli abdullah; faizah mohd khalid; Nurazariah Abidin; Azrinawati Bte Mohd Remali @ Abdul Jalil; Nuratul Anis Binti Ahmad Shapiki; Cik Nur Hidayah binti Sampol. Modul Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis Tnb, 2019. Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis Tnb, 23-25 Ogos 2019 (Aug 2019). Other. Cited: None

12.

Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. The Influences Of Social Network Marketing On Student Purchase Intention In The Digital Era: The Mediating Role Of Consumer Engagement. Global Business And Management Research: An International Journal (Dec 2018). Journal. Cited: ERA

13.

Mafuzah Bte. Mohamad; Hamiza Bte Jamaludin; Zuraini Bte Abdullah Zawawi. Determinants Influencing Employability Skills: Undergraduate Perception. Global Business And Management Research: An International Journal (Dec 2018). Journal. Cited: ERA

14.

Mafuzah Bte. Mohamad; Hamiza Bte Jamaludin; Zuraini Bte Abdullah Zawawi. Determinants Influencing Employability Skills: Undergraduate Perception. International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018) (Aug 2018). Conference Proceeding. Cited: None

15.

Siti Sarah Bt Wan Latif; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. The Lingkaging Entrepreneurial Attributes On Students’ Intentions On Entrepreneurship In Malaysian University. The European Proceedings Of Social & Behavioural Sciences Epsbs (Jul 2018). Conference Proceeding. Cited: ISI

16.

Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y. The European Proceedings Of Social & Behavioural Sciences Epsbs (Jul 2018). Conference Proceeding. Cited: ISI

17.

Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. The Influences Of Social Network Marketing On Student Purchase Intention In The Digital Era: The Mediating Role Of Consumer Engagement. International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018) (Jul 2018). Conference Proceeding. Cited: None

18.

Siti Sarah Bt Wan Latif; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. The Links Of Entrepreneurial Motive, Traits And Education On Students’ Intentions On Entrepreneurship In Malaysian University: A Descriptive Approach . 8Th International Economics And Business Management Conference Iebmc 2017 (Nov 2017). Conference Proceeding. Cited: None

19.

Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y. 8Th International Economics And Business Management Conference Iebmc 2017 (Nov 2017). Conference Proceeding. Cited: None

20.

Mafuzah Bte. Mohamad; Hamiza Bte Jamaludin; Zuraini Bte Abdullah Zawawi; Khairul Nizam Bin Surbaini. Government Initiatives Towards Indigenous Economic Development: Measuring Indigenous Feedbacks And Assessing Economic Benefits Received. Advance Science Letter (Oct 2017). Journal. Cited: SCOPUS