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Vathana a/p Bathmanathan, Dr.

Dr. Vathana A/P Bathmanathan

Senior Lecturer

Department of Management (UBS)

UNITEN Business School

03-89212020 (Ext: 7338)
Vathana@uniten.edu.my

Academic Qualifications

  • PhD in Business Management, Universiti Tenaga Nasional (2020)
  • Masters in Science Corporate Communication, Universiti Putra Malaysia (2002)
  • Bachelor of Arts in Business Administration, University of Wolverhampton (1997)

Working Experience

Position Place of Work Start End
Senior Lecturer Universiti Tenaga Nasional 2020 Present
Senior Lecturer College of Graduate Studies 2020 2022
Lecturer College of Graduate Studies 2019 2020
Lecturer Universiti Tenaga Nasional 2014 2020
Corporate Communication and Marketing representative Marketing and Corporate Communication Department 2017 2019

Research Projects

  • Waste To Wealth: A Pilot Project To Instill Entrepreneurial Instinct Among Malaysian School Children On Food Waste Management

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • American Marketing Association: Normal Member (2024)
  • Institute of Marketing Malaysia: Normal Member (2024)
  • Institute of Marketing Malaysia: Exco (2023)
  • MALAYSIAN ENERGY PROFESSIONALS ASSOCIATION (MEPA) : Normal Member (2023)
  • ESG Malaysia: Normal Member (2023)

Recent Notable Publications

1.

Vathana Bathmanathan. Bbmk2103 - Principles Of Marketing. N/A (Mar 2026). University Textbook. Cited: None

2.

Vathana Bathmanathan. The Effect Of Green Innovation On Smes’ Business Sustainability In Oman: The Mediating Role Of Green Consumer Purchasing Behavior. Advances In Consumer Research (Nov 2025). Journal. Cited: SCOPUS

3.

Vathana Bathmanathan. Closing The Loop: Boosting Sme Ace (Awareness, Cost Effectiveness And Efficiency) To Implement Green Processes In Organizations Using The Resource Efficiency And Circular Production (Recp) Tool By International Trade Centre, European Union. 11Th International Economics & Business Management Conference (Iebmc 2025) (Oct 2025). Conference Proceeding. Cited: Indexing In Progress

4.

Vathana Bathmanathan. Entrepreneurship In Malaysia: Navigating Opportunities In A Dynamic Landscape. N/A (Jul 2025). Non-Research Book Chapter. Cited: None

5.

Vathana Bathmanathan. Digital Finance In Malaysia: An Introduction To Fintech For A New Generation. N/A (Jul 2025). Non-Research Book Chapter. Cited: None

6.

Vathana Bathmanathan. Piloting A Primary Measurement Model For Sociocultural Influences On Household Food Waste Behaviour In Oman. International Journal Of Environmental Sciences (Jun 2025). Journal. Cited: SCOPUS

7.

Vathana Bathmanathan. Monitoring Food Waste Levels In Gulf Cooperation Council (Gcc) Countries: A Country Comparison. Current Nutrition & Food Science (May 2025). Journal. Cited: SCOPUS

8.

Vathana Bathmanathan; Mohammad Khudari. Ready Or Resistant? Examining Saudi Government Employee Willingness To Embrace Ai Through The Utaut2 Lens . International Journal Of Innovation Studies (Jan 2025). Journal. Cited: SCOPUS

9.

Vathana Bathmanathan. Determining The Factors Affecting Carbon Offset Purchase Behaviour Among Omani Passengers Using The Planned Behaviour Theory. The International Journal Of Interdisciplinary Organizational Studies (Apr 2024). Journal. Cited: SCOPUS

10.

Vathana Bathmanathan; Mohammad Khudari. Emerging Technologies And Public Innovation In The Saudi Public Sector: An Analysis Of Adoption And Challenges Amidst Vision 2030. The Innovation Journal (Apr 2024). Journal. Cited: SCOPUS

11.

Vathana Bathmanathan. Marketing Management : The Digital Era. N/A (Jan 2024). Online Distance Learning (ODL). Cited: None

12.

Vathana Bathmanathan. Marketing Management: The Digital Era. N/A (Jan 2024). Self-Instructional Module (SIM) Writing. Cited: None

13.

Abdul Rahman Bin Zahari; R. Jegatheesan A/l V. Rajadurai; Elinda Binti Esa; Amar Hisham Bin Jaaffar; Vathana Bathmanathan. Bibliometric Study On Spiritual Intelligence: Analysis Of Co-Authorship, Co-Occurrence, Citations, And Co-Citation. International Journal Of Religion (Dec 2023). Journal. Cited: SCOPUS

14.

R. Jegatheesan A/l V. Rajadurai; Vathana Bathmanathan; WAN NOORDIANA WAN HANAFI. Spiritual Intelligence In Managing Organization: A Bibliometric Analysis. The 4Th International Conference On Business And Technology (Icbt’2023) (Oct 2023). Conference Proceeding. Cited: Indexing In Progress

15.

Vathana Bathmanathan; R. Jegatheesan A/l V. Rajadurai. What A Waste? An Experience In A Secondary School In Malaysia Of A Food Waste Management System (Fwms). Heliyon (Sep 2023). Journal. Cited: SCOPUS

16.

Vathana Bathmanathan. Strategic Commitment By Sultanate Of Oman Towards 2050 Net-Zero Emission: Current Environmental Initiatives And Future Needs. International Journal Of Membrane Science And Technology (Jun 2023). Journal. Cited: SCOPUS

17.

Vathana Bathmanathan. Collaborative Robots And Autonomous Vehicles To Improve Airline Operations And Maintain Sustainability In The Sultanate Of Oman's Goal Of Reaching Net Zero Emissions By 2050. The Second International Conference On Bus Ines S And Economics ( Icbe 2022) (Dec 2022). Conference Proceeding. Cited: None

18.

Vathana Bathmanathan. Effects Of Reverse Logistics On Consumer Retention Along The Supply Chain: Case Of Supermarkets In Oman. Child Studies In Asia-Pacific Context (Oct 2022). Conference Proceeding. Cited: Indexing In Progress

19.

Vathana Bathmanathan. Assessment Of Malaysia's National Quality Infrastructure. Assessment Of Malaysia's National Quality Infrastructure (Sep 2022). Research Book . Cited: None

20.

Vathana Bathmanathan. Elastic Supply Chain Management As Strategic Tool In Improving Global Logistics Service. International Symposium And Exhibition On Business And Accounting 2022 (Jan 2022). Conference Proceeding. Cited: SCOPUS