Our People Profile

Back to Staff List
Chong Seng Tong, Dr.

Dr. Chong Seng Tong

Senior Lecturer

Department of Languages & Communication

College of Continuing Education

03-89212020 (Ext: 7508)
Stchong@uniten.edu.my

Academic Qualifications

  • PhD (English), Universiti Putra Malaysia (2015)
  • MA (English), Universiti Kebangsaan Malaysia (2007)
  • BSc (Hons.), Universiti Kebangsaan Malaysia (2004)

Courses Taught

  • Technical Communications

Professional Associations

  • Southeast Asian Society for Eighteenth-Century Studies (SASECS): Normal Member (2025)
  • IEEE: Normal Member (2025)
  • IEEE : Normal Member (2024)
  • IEEE : Normal Member (2023)
  • Qualitative Research Association of Malaysia: Normal Member (2023)
  • International Association of Applied Linguistics: Normal Member (2023)
  • Malaysian Association of Applied Linguistics (MAAL): Normal Member (2023)
  • IEEE Membership: Normal Member (2022)
  • IEEE Education Society Membership: Normal Member (2022)
  • LSP Conference by UTM: Committee Member for LSP Conference 2020 (2019)
  • ASLE : Member (2016)
  • ASIA TEFL: Member (2012)
  • Malaysian Modern Language Association: Life Member (2010)
  • MELTA: Life Member (2009)

Recent Notable Publications

1.

Chong Seng Tong; MARNIYATI BTE MOHD NOR. Exploring Translanguaging Practices In An Intensive English Programme At A Private University: An Interpretative Phenomenological Analysis . International Conference On Education (Incoed 2025) (Dec 2025). Other. Cited: None

2.

Chong Seng Tong; Chua Yaw Long. Enhancing Student Attributes Through Digital Technology-Embedded Outdoor Experiential Learning (Ditoe): A Preliminary Analysis. 2026 The 14Th International Conference On Information And Education Technology (Iciet) (Dec 2025). Conference Proceeding. Cited: Indexing In Progress

3.

Chong Seng Tong. Intelligent Learning Analytics For Adaptive Curriculum Design: A Multi-Modal Behavioural Study Of Student Engagement. Oida International Journal Of Sustainable Development (Dec 2025). Journal. Cited: SCOPUS

4.

Chong Seng Tong. Bridging Finance And Education For Sustainability: A Case Study Of Malaysia’S Stock Market And Economic Performance. Asian Journal Of Research In Education And Social Science (Dec 2025). Journal. Cited: MyCITE

5.

Chong Seng Tong; Maslinda Binti Md Yusof. The Representation Of Professions In George Eliot’S Middlemarch: A Literary Approach To Career Awareness Among Malaysian Students. International Conference On Education (Incoed 2025) (Nov 2025). Other. Cited: None

6.

Chong Seng Tong. Energy Humanities: Perspectives From Literary Studies. International Conference On Education (Incoed 2025) (Nov 2025). Other. Cited: None

7.

Maslinda Binti Md Yusof; Lee Yi Ling; Chong Seng Tong; Nur Syafiqah Binti Mohd Shkuri. Decoding Autism Awareness Posters: Small Stories And Visual Grammar In Malaysian Health Campaigns. Al-Azkiyaa - International Journal Of Language And Education (Oct 2025). Journal. Cited: MyCITE

8.

Chong Seng Tong; Maslinda Binti Md Yusof. The Augmented Marker: Making Sense Of Ai— Stakeholder Interpretations Of Efficiency And Support In High-Stakes Writing Assessment. Icare'25: International Conference On Advancing And Redesigning Education 2025 (Oct 2025). Conference Proceeding. Cited: SCOPUS

9.

Chong Seng Tong. An Esg Training Framework For Managers In Duqm’S Refinery And Drydock Industries: A Conceptual Model Based By Systematic Review. International Journal Of Environmental Sciences (Oct 2025). Journal. Cited: SCOPUS

10.

Chong Seng Tong. Institutional, Cultural, And Resource Barriers To Esg Adoption In Duqm’S Heavy-Industry Cluster. International Journal Of Environmental Sciences (Sep 2025). Journal. Cited: SCOPUS

11.

Nasrudin Bin Baidi; Chong Seng Tong. Building Credibility And Organizational Status Through Corporate Social Responsibility Discourse. International Journal Of Environmental Sciences (Aug 2025). Journal. Cited: SCOPUS

12.

Chong Seng Tong. Bridging Social Norms Theory And Community Mobilization: Pathways For Overcoming Gender Stereotypes In Women’S Economic Empowerment Programs. Enterprise Development And Microfinance (Jun 2025). Journal. Cited: SCOPUS

13.

Chong Seng Tong. Assessing Stem Initiatives For Malaysian Secondary Schools: A Case Study On Basics Of Sustainability (Bos). Croatian Society For Information, Communication And Electronic Technology - Mipro 2025 (Apr 2025). Conference Proceeding. Cited: SCOPUS

14.

Chong Seng Tong. Metaphors And Postcolonial Ecocriticism. International Seminar On Literature, Culure And Media: An Interface, Bodoland University, Kokrajhar, Assam, India. (Mar 2025). Other. Cited: None

15.

Chong Seng Tong. Metaphors And Ecocriticism In Shirley Geok-Lin Lim’S Monsoon History: Towards Sustainability. Metaphors In The Discursive Practices Of Postcolniality And Ecocriticism (Mar 2025). Conference Proceeding. Cited: None

16.

Chong Seng Tong. Interdisciplinary Literary Studies: Relevance And Significance. International Seminar On Trends, Theory, And Praxis Of Postmodern English Literature (Mar 2025). Other. Cited: None

17.

Azmi Bin Ahmad, Ustaz; Chong Seng Tong. Total Quality Management And Its Relationship With Local Work Culture In Sme Manufacturing Industry Of Oman . Journal Of Information Systems Engineering And Management (Jan 2025). Journal. Cited: SCOPUS

18.

Azmi Bin Ahmad, Ustaz; Chong Seng Tong. Total Quality Management And Its Relationship With Local Work Culture In Sme Manufacturing Industry Of Oman. Journal Of Information Systems Engineering And Management (Jan 2025). Journal. Cited: SCOPUS

19.

Azmi Bin Ahmad, Ustaz; Chong Seng Tong. The Impact Of Total Quality Management On Productivity In Oil And Gas Manufacturing Industries: A Case Study From Sme Of Oman. Journal Of Information Systems Engineering And Management (Jan 2025). Journal. Cited: SCOPUS

20.

Hamiza Bte Jamaludin; Chong Seng Tong. Does Environmental, Social And Governance Have An Impact On How Green Hotels Are? Purchase Intention As A Moderator Variable. Opinions Of A Sample Of Hotel Customers In Iraq. Geojournal Of Tourism And Geosites (Jan 2025). Journal. Cited: SCOPUS