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Hamiza binti Jamaludin, Dr.

Dr. Hamiza Binti Jamaludin

Deputy Dean(Management & Business) & Senior Lecturer

Department of Business & Management

UNITEN Business School (KSHAS)

03-89212020 (Ext: 2033)
Hamiza@uniten.edu.my

Academic Qualifications

  • Doctor of Business Administration (DBA), Universiti Utara Malaysia (2014)
  • MBA, Universiti Utara Malaysia (2004)
  • Bachelor in Business Administration (Hons), Universiti Utara Malaysia (2000)

Working Experience

Position Place of Work Start End
Marketing Manager UNITEN (KSHAS) 2021 Present
Senior Lecturer UNITEN 2014 Present
Lecturer UNITEN 2009 2014
Lecturer Kolej Shahputra, Kuantan Pahang 2003 2009
Marketing Executive RWNA Integrated Sdn. Bhd 2001 2002

Research Projects

  • Assessing the relationship between product quality and customer satisfaction: study of Malaysian fas
  • Customer satisfaction towards waiting times in restaurant setting
  • • Consumer perception and demand on herbal product quality and safety: Preliminary study of Malaysi
  • Assessing perceived food quality: customer’s gender perception of Malaysian Fast Food Product
  • Kajian Goodwill Index Bagi Program Tanggungjawab sosial TNB
  • Kajian Goodwill Index TNB 2015
  • Kajian Goodwill Index TNB 2016
  • Social Return on Investment & ROI bagi Program Tanggungjawab Sosial TNB
  • Perspective and public acceptance of the maroatorium during MCO
  • Food waste motivational factors: examine the influence of planned behaviour and the role of big fie personality traits on millenium and Z generation

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • International Society for Development and Sustainability (ISDS): Normal Member (2025)
  • Malaysian Social Science Association: Normal Member (2023)
  • PERSATUAN SAINS SOSIAL MALAYSIA (PSSM): Normal Member (2023)
  • World Economic Association: Normal Member (2023)
  • Member of International Economics Development Rese: Exco (2014)
  • Institute of Marketing Malaysia: Fellow Member (2013)

Recent Notable Publications

1.

Hamiza Bte Jamaludin. Employee Engagement As A Mediator Between Organisational Politics And Turnover Intention Among Development Bank Employees In Oman. Journal Of Research Administration: Society Of Research Administration International (Dec 2025). Journal. Cited: SCOPUS

2.

Hamiza Bte Jamaludin. Political Behavior, Engagement, And Turnover Intention: A Crosssectional Study Of Bank Employees. Journal Of Research Administration: Society Of Research Administrators International (Dec 2025). Journal. Cited: SCOPUS

3.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. Malaysian Higher Education Students’ Perceptions And Participation In Product Boycotting . International Journal Of Business And Technology Management (Dec 2025). Journal. Cited: MyCITE

4.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi. Malaysian Higher Education Students’ Perceptions And Participation In Product Boycotting. 11Th International Economics And Business Management Conference 2025 (Iebmc2025) (Nov 2025). Conference Proceeding. Cited: MyCITE

5.

Hamiza Bte Jamaludin. Leadership Styles As A Predictor Of Employee Performance Through The Moderating Role Of Organizational Culture In Oman. Wseas Transactions On Environment And Development (May 2025). Journal. Cited: SCOPUS

6.

Hamiza Bte Jamaludin; Abdul Rahman Bin Zahari. Web-Based Social Networks As An Enabler For Sustainable Growth In Small And Medium-Sized Enterprises: A Pls-Sem Approach. Discover Sustainability (Apr 2025). Journal. Cited: SCOPUS

7.

Hamiza Bte Jamaludin; Chong Seng Tong. Does Environmental, Social And Governance Have An Impact On How Green Hotels Are? Purchase Intention As A Moderator Variable. Opinions Of A Sample Of Hotel Customers In Iraq. Geojournal Of Tourism And Geosites (Jan 2025). Journal. Cited: SCOPUS

8.

Hamiza Bte Jamaludin; Chong Seng Tong. A Conceptual Framework For Exploring The Use Of A Green Marketing Mix And Brand Image To Attract Customers For Green Services While Visiting A Hotel: A Step Toward Marketing Sustainability. Multidisciplinary Review (Jan 2025). Journal. Cited: SCOPUS

9.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad. @ Entrepreneurial Orientation, Innovation Culture, Resource Management And It Adoption On Sme Performance Among Dakhliyah Governorate ~. Nanotechnology Perception (Dec 2024). Journal. Cited: SCOPUS

10.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad. Entrepreneurial Orientation, Innovation Culture, Resource Management And It Adoption On Smes Performance Among Al Dakhiliyah Governorate. Nanotechnology Perceptions (Dec 2024). Journal. Cited: SCOPUS

11.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad. The Entrepreneurial Orientation, Innovation Culture, Resource Management And It Adoption On Smes Performance Among Al Dakhiliyah Governorate. Nanotechnology Perceptions (Dec 2024). Journal. Cited: SCOPUS

12.

Hamiza Bte Jamaludin; Chong Seng Tong. Does Environmental, Social And Governance Have An Impact On How Green Hotels Are? Purchase Intention As A Moderator Variable.Opinions Of A Sample Of Hotel Customers In Iraq. Geojournal Of Tourism And Geosites (Dec 2024). Journal. Cited: SCOPUS

13.

Hamiza Bte Jamaludin; Abdul Rahman Bin Zahari. Drivers Of Social Media Use Among Smes And Its Impact On Brand Awareness And Customer Engagement. Asia-Pacific Journal Of Business Administration (Sep 2024). Journal. Cited: ISI

14.

Hamiza Bte Jamaludin; Chong Seng Tong. A Conceptual Framework For Exploring The Use Of A Green Marketing Mix And Brand Image To Attract Customers For Green Services While Visiting A Hotel: A Step Toward Marketing Sustainability. Multidisciplinary Reviewss (Sep 2024). Journal. Cited: SCOPUS

15.

Hamiza Bte Jamaludin; Abdul Rahman Bin Zahari. Drivers Of Social Media Use Among Smes And Its Impact On Brand Awareness And Customer Engagement. Asia-Pacific Journal Of Business Administration (Aug 2024). Journal. Cited: SCOPUS

16.

Sharifah Bte. Buniamin; BAKHTIAR BIN ALRAZI; Hamiza Bte Jamaludin; Mahiah Bte. Said; Nurul Nadiah Bt. Ahmad; Rositah Bte Bakar; Zaifudin Bin Zainol; Zuraini Bte Abdullah Zawawi; Megat Muhammad Afif Bin Megat Muainuddin. Factors Influencing Students’ Selection Of Malaysian Higher Educational Institutions: A Case Of Social Science & Business Programmes . The 6Th International Academic Conference (Iac 2023) (Oct 2023). Conference Proceeding. Cited: None

17.

Hamiza Bte Jamaludin; Mafuzah Bte. Mohamad; Zuraini Bte Abdullah Zawawi; Nik Fanidautty Nik Ab Majid. The First Moratorium In Malaysia: How It Works? An Exploratory Study . Global Business & Management Research: An International Journal (Oct 2021). Journal. Cited: Indexing In Progress

18.

Hamiza Bte Jamaludin. Satisfaction Impact On The Loyalty Attributes Of Buffet Restaurant Customers . Global Business And Management Research: An International Journal (Oct 2021). Journal. Cited: Indexing In Progress

19.

Abdul Rahman Bin Zahari; Hamiza Bte Jamaludin; Zuraini Bte Abdullah Zawawi; WAN NURUL HUDA BT MOHD YUSOFF. Wbl Guide: Bba (H) In Marketing:2Nd Edition. Uniten/Coba/Bmd (May 2021). Other. Cited: None

20.

Abdul Rahman Bin Zahari; Hamiza Bte Jamaludin; Shafazawana Bte Mohamed Tharikh; Zuraini Bte Abdullah Zawawi; WAN NURUL HUDA BT MOHD YUSOFF. Wbl Guide: Bba (H) In Human Resource Management:2Nd Edition. Uniten/Coba/Bmd (May 2021). Other. Cited: None