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Nor Hazlin binti Nor Asshidin, Ms.

Ms. Nor Hazlin Binti Nor Asshidin

Lecturer

Department of Business & Management

UNITEN Business School (KSHAS)

03-89212020 (Ext: 3140)
Hazlin@uniten.edu.my

Academic Qualifications

  • MSc IN INTERNATIONAL BUSINESS, UNIVERSITI TENAGA NASIONAL (2011)
  • BBA (HONS) IN ENTREPRENEUR DEVELOPMENT, UNITEN (2009)

Working Experience

Position Place of Work Start End
Lecturer UNITEN 2014 Present
Assistant Lecturer UNITEN 2011 2014
Pembantu Kesihatan Awam Skim Singkat Majlis Daerah Segamat 2009 2010

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • World Economics Association: Normal Member (2025)
  • SME Association of Malaysia: Normal Member (2025)
  • Persatuan Ekonomi Penggina & Keluarga Malaysia (MACFEA): Normal Member (2025)
  • International Society for Development and Sustainability (ISDS): Normal Member (2025)
  • Malaysian Institute of Human Resource Management : Normal Member (2022)
  • Persatuan Sains Sosial Malaysia: Normal Member (2022)
  • Gabungan Persatuan Wanita Negeri Pahang: Normal Member (2021)

Recent Notable Publications

1.

Elinda Binti Esa; Abdul Rahman Bin Zahari; Nor Hazlin Bte Nor Asshidin. Corporate Reputation And Sustainability Reporting: An Empirical Analysis Of Malaysian Firms. Edelweiss Applied Science And Technology (Dec 2025). Journal. Cited: SCOPUS

2.

Elinda Binti Esa; Abdul Rahman Bin Zahari; Azleen Binti Ilias; Nor Hazlin Bte Nor Asshidin. Business Incubator: Entrepreneurial Intentions And Entrepreneurial Behaviour Among Secondary School Students . International Journal Of Business Management (Ijbm) (Dec 2025). UNITEN Journal. Cited: MyCITE

3.

Elinda Binti Esa; Abdul Rahman Bin Zahari; Nor Hazlin Bte Nor Asshidin. Corporate Reputation And Sustainability Reporting: An Empirical Analysis Of Malaysian Firms. Edelweiss Applied Science And Technology (Sep 2025). Journal. Cited: SCOPUS

4.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Azleen Binti Ilias; Nor Hazlin Bte Nor Asshidin. Sustainable Green Lifestyle Among Secondary School Students: Gender Moderating Effect. International Journal Of Business Management (Jun 2025). UNITEN Journal. Cited: MyCITE

5.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Azleen Binti Ilias; Nor Hazlin Bte Nor Asshidin. Sustainable Green Lifestyle Among Secondary School Students In Pahang: Gender Moderating Effect. International Journal Of Business Management (Ijbm) (Jun 2025). UNITEN Journal. Cited: Indexing In Progress

6.

Nasrudin Bin Baidi; Mahlindayu Binti Tarmidi @ Tokhid; Maizatul Akmar Binti Mohd Rasli; Nor Hazlin Bte Nor Asshidin. Ees Report 2023. Uniten: Https://Heyzine.Com/Flip-Book/455Fda549e.Html (Jan 2024). Other. Cited: None

7.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Nor Hazlin Bte Nor Asshidin; Khairul Nizam Bin Surbaini; Azmer Ezwan Abdullah. A Bibliometric Analysis Of Omnichannel And Customer Satisfaction. Environment-Behaviour Proceedings Journal (Sep 2023). Conference Proceeding. Cited: ISI

8.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Nor Hazlin Bte Nor Asshidin; Khairul Nizam Bin Surbaini; Azmer Ezwan Abdullah. Mobile Touchpoint And Customer Effort: A Case Of A Leading Energy Firm In Malaysia. Environment-Behaviour Proceedings Journal (Sep 2023). Conference Proceeding. Cited: ISI

9.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Nor Hazlin Bte Nor Asshidin; Khairul Nizam Bin Surbaini; Azmer Ezwan Abdullah. The Study Of Customers’ Expectations And Real Experiences Using The Self-Service Kiosk. International Journal Of Professional Business Review (Aug 2023). Journal. Cited: SCOPUS

10.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Khairul Nizam Bin Surbaini; Nor Hazlin Bte Nor Asshidin; Azmer Ezwan Abdullah. Capturing Customer Needs For Future Insight-Full Report. Urnd (Jul 2023). Other. Cited: None

11.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Khairul Nizam Bin Surbaini; Nor Hazlin Bte Nor Asshidin; Azmer Ezwan Abdullah. Capturing Customer Needs For Future Insight-Management Report. Urnd (Jul 2023). Other. Cited: None

12.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Nor Hazlin Bte Nor Asshidin; Khairul Nizam Bin Surbaini; Azmer Ezwan Abdullah. A Bibliometric Analysis Of Omnichannel And Customer Satisfaction. Bizfame 2023 2Nd International Virtual Conference On Business Finance Management & Economics (Jun 2023). Conference Proceeding. Cited: ISI

13.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Nor Hazlin Bte Nor Asshidin; Khairul Nizam Bin Surbaini; Azmer Ezwan Abdullah. Mobile Touchpoint And Customer Effort: A Case Of A Leading Energy Firm In Malaysia . Bizfame 2023 2Nd International Virtual Conference On Business Finance Management & Economics (Jun 2023). Conference Proceeding. Cited: ISI

14.

Abdul Rahman Bin Zahari; Elinda Binti Esa; Khairul Nizam Bin Surbaini; Nor Hazlin Bte Nor Asshidin; Azmer Ezwan Abdullah. Online Touchpoints And Customer Effort: A Comparative Study Of Government And Local Authorities, Businesses, And Domestic Customers. Nurture (Jun 2023). Journal. Cited: SCOPUS

15.

Mahiah Bte. Said; Shahnaz Shafiza Binti Sabri; Nor Hazlin Bte Nor Asshidin; Nor Hazlin Bte Nor Asshidin. Working Women Coping Strategies For Quality Of Life . 9Th International Conference On Marketing And Retailing 2023 (9Th Incomar 2023) (Mar 2023). Conference Proceeding. Cited: SCOPUS

16.

Mahiah Bte. Said; Shahnaz Shafiza Binti Sabri; Nor Hazlin Bte Nor Asshidin. Determinants Influencing Working Women’S Coping Strategies For Quality Of Life Balance. 5Th Langkawi International Multidisplinary Conference 2022 (Dec 2022). Conference Proceeding. Cited: SCOPUS

17.

Nor Hazlin Bte Nor Asshidin; Elinda Binti Esa; Khairul Nizam Bin Surbaini; Abdul Rahman Bin Zahari; Azmer Ezwan Abdullah. The Effect Of Online Touchpoints On Utility Customers’ Experience . International Symposium & Exhibition On Business And Accounting 2022 (Sep 2022). Conference Proceeding. Cited: Indexing In Progress

18.

Amar Hisham Bin Jaaffar; Mohd Nur Ruzainy Bin Alwi; Nor Hazlin Bte Nor Asshidin. Reliability And Validity Analysis Of The Personal And Environmental Orientation On Competencies In The Context Of Industrial Revolution 4.0: A Pilot Study Using Structural Equation Modeling Approach. Global Business And Management Research: An International Journal (Oct 2021). Journal. Cited: ERA

19.

Prashalini Naidu; Nor Hazlin Bte Nor Asshidin. Examining The Reasons Of Presenteeism Among Academic Staffs: A Focus Group Study. European Proceedings Of Social And Behavioural Sciences Epsbs (Jan 2021). Conference Proceeding. Cited: Indexing In Progress

20.

Shahnaz Shafiza Binti Sabri; Umi Kalsom Binti Masrom; Nor Hazlin Bte Nor Asshidin. Study On Academic Performance And Learning Strategies Of Tertiary Level Students. European Proceedings Of Social And Behavioural Sciences (Epsbs) (Dec 2020). Conference Proceeding. Cited: Indexing In Progress