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Zurina binti Ismail, Ms.

Ms. Zurina Binti Ismail

Lecturer

Department of Business & Management

UNITEN Business School (KSHAS)

03-89212020 (Ext: 2051)
Zurina@uniten.edu.my

Academic Qualifications

  • MASTER IN BUSINESS ADMINISTRATION, UNITEN (2012)

Working Experience

Position Place of Work Start End
Lecturer Kolej Yayasan Restu 2006 2010
LECTURER KOLEJ LAGENDA 1999 2005

Research Projects

  • Organizing Fun Elements at classroom: Exploring its effects on student satisfaction
  • Screening Model For Mental Health Indicators Among Generation Y
  • Determinants of User Acceptance and Usage Behavior of the Modular Object-Oriented Dynamic Learning Environment (Moodle) among Private University’s Students in Pahang.
  • The application of waiting lines system in improving customer service management
  • The Development and Validation of Iman Intelligence Scale (i-Intelligence)

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • International Society for Development and Sustainability (ISDS): Normal Member (2025)
  • Malaysian Energy Professional Association: Exco (2022)
  • Institute of marketing Malaysia (MIM): (2016)

Recent Notable Publications

1.

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Empowering Rural Futures Through Intrapreneurial Education. 2025 International Symposium On Education For Sustainable Rural Development (Feb 2026). Other. Cited: None

2.

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar; ZURINA BINTI ISMAIL. Geem 2025 - Connected With Purpose. Global Entrepreneurship Education Meeting (Geem 2025) (Dec 2025). Other. Cited: None

3.

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL; maziah binti mokhtar. Weaver Magazine - Special Edition (December 2025) Https://Us.List-Manage.Com/Vzwdawlodj-?E=793C543ae9&C2id=7Da4459635896a47d5072cb48c7689d1. Global Entrepreneurship Education Meeting (Geem2025) (Dec 2025). Non-Research Book Chapter. Cited: None

4.

Izzatul Ussna Bt. Ridzwan; Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; maziah binti mokhtar; ZURINA BINTI ISMAIL. Weaver Magazine – Special Edition (December 2025). Global Entrepreneurship Education Meeting (Geem 2025) (Dec 2025). Non-Research Book . Cited: MyCITE

5.

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Bridging Communication And Service Quality In Higher Education: Comparative Insights From Malaysia And Indonesia. International Journal Of Business And Technology Management (Nov 2025). Journal. Cited: MyCITE

6.

Siti Fara Fadila Binti Abd. Razak; Mohd Zulkeflee B. Abd Razak; maziah binti mokhtar; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL. Clear-D: An Innovative Dual-Disease Early Detection System For Cancer And Glaucoma Among Diabetic Patients Toward Sustainable Healthcare Transformation . International Journal Of Business And Technology Management (Nov 2025). Journal. Cited: MyCITE

7.

ZURINA BINTI ISMAIL; Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Market Awareness And Acceptance Of High-Tech Industry Development In Malaysian Communities: A Study On Ecosystem Readiness And Entrepreneurial Education. 11Th International Economics & Business Management Conference (Iebmc 2025) (Oct 2025). Conference Proceeding. Cited: MyCITE

8.

ZURINA BINTI ISMAIL. Translating Academic Research Into Entrepreneurship Education Practice . Global Entrepreneurship Education Meeting (Geem) 2025 (Oct 2025). Other. Cited: None

9.

Izzatul Ussna Bt. Ridzwan; Mohd Zulkeflee B. Abd Razak; ZURINA BINTI ISMAIL; Siti Fara Fadila Binti Abd. Razak; maziah binti mokhtar. Towards A Madani Food Circular Ecosystem: Bridging Edible Food Waste And Food Insecurity Through Innovation And Social Entrepreneurship. Global Entrepreneurship Education Meeting (Geem 2025) (Oct 2025). Conference Proceeding. Cited: MyCITE

10.

Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar; Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Mohd Zulkeflee B. Abd Razak. Towards A Madani Food Circular Ecosystem: Bridging Edible Food Waste And Food Insecurity Through Innovation And Social Entrepreneurship. Global Entrepreneurship Education Meeting (Geem 2025) (Oct 2025). Conference Proceeding. Cited: MyCITE

11.

Mohd Zulkeflee B. Abd Razak; Siti Fara Fadila Binti Abd. Razak; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL; maziah binti mokhtar. Net Zero Waste Wise (Now 2): Turning Waste Into Charity And Entrepreneurial Learning. Global Entrepreneurship Education Meeting (Geem 2025) (Oct 2025). Other. Cited: None

12.

Siti Fara Fadila Binti Abd. Razak; Mohd Zulkeflee B. Abd Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar; ZURINA BINTI ISMAIL. Uniten Perkenal Clear-D, Inovasi Saringan Awal Kanser, Glaukoma. Utusan Malaysia (May 2025). Other. Cited: None

13.

Siti Fara Fadila Binti Abd. Razak; ZURINA BINTI ISMAIL; Mohd Zulkeflee B. Abd Razak; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Uniten Perkenal Clear-D, Inovasi Saringan Awal Kanser, Glaukoma. Buletin Tenaga Nasional Berhad (Tnb) (May 2025). Other. Cited: None

14.

ZURINA BINTI ISMAIL. The Impact Of Environmental Awareness On Transformational Behavior: A Conceptual Analysis Of Training Performance In Energy Industries. 9Th International Conference On Postgraduate Research 2024 (Dec 2024). Conference Proceeding. Cited: ERA

15.

Siti Fara Fadila Binti Abd. Razak; maziah binti mokhtar; Mohd Zulkeflee B. Abd Razak; Izzatul Ussna Bt. Ridzwan; ZURINA BINTI ISMAIL. Net Zero Waste Wise (Now2). Sustainable Energy & Green Technology International Innovation Awards Competition (Dec 2024). Other. Cited: None

16.

ZURINA BINTI ISMAIL; Noor Awanis Muslim; Izzatul Ussna Bt. Ridzwan; maziah binti mokhtar. Green Hand Early Childhood Ecosystem (Ghece). International Journal Of Business Management (Ijbm) (Dec 2022). UNITEN Journal. Cited: None

17.

Azlina Bte. Abdullah; Nurul Wahilah Bte. Hj. Abdul Latif; Abdul Rahman Bin Zahari; Zeittey Karmilla Bte Kaman; ZURINA BINTI ISMAIL. Highlighting The Contributing Factors Of Smart Meter (Sm) Adoption In Klang Valley. 7Th International Visual Informatics Conference 2021 (Nov 2021). Conference Proceeding. Cited: SCOPUS

18.

Azlina Bte. Abdullah; Nurul Wahilah Bte. Hj. Abdul Latif; Abdul Rahman Bin Zahari; Zeittey Karmilla Bte Kaman; ZURINA BINTI ISMAIL. Investigating The Contributing Factors Of Continuance Use Of Smart Meter In Melaka. 7Th International Visual Informatics Conference 2021 (Nov 2021). Conference Proceeding. Cited: SCOPUS

19.

Azlina Bte. Abdullah; Nurul Wahilah Bte. Hj. Abdul Latif; Abdul Rahman Bin Zahari; Zeittey Karmilla Bte Kaman; ZURINA BINTI ISMAIL. Leveraging Smart Meter To Improve Customer Satisfaction And Tnb's Operation. Uniten-Urnd-Cogs-Coba (Nov 2021). Other. Cited: None

20.

AZLINA BINTI ABDULLAH; Nurul Wahilah Bte. Hj. Abdul Latif; Abdul Rahman Bin Zahari; Zeittey Karmilla Bte Kaman; ZURINA BINTI ISMAIL. Leveraging Smart Meter To Improve Customer Satisfaction And Tnb's Operation. Uniten-Cogs-Coba-Urnd (Nov 2021). Other. Cited: None