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Amar Hisham bin Jaaffar, Assoc. Prof. Ts. Dr.

Assoc. Prof. Ts. Dr. Amar Hisham Bin Jaaffar

Associate Professor

Department of Management (UBS)

UNITEN Business School

03-89212020 (Ext: 2357)
Ahisham@uniten.edu.my

Academic Qualifications

  • PhD in Organizational Behavioural Related Study, Universiti Sains Malaysia (2016)
  • MBA (Strategic Management), Universiti Teknologi Malaysia (2011)
  • BACHELOR OF SCIENCE (REMOTE SENSING), UNIVERSITI TEKNOLOGI MALAYSIA (2008)

Working Experience

Position Place of Work Start End
Head of Unit Institute of Energy Policy and Research (IEPRe) (Uniten) 2020 2022
Senior Lecturer Department of Business Management, COBA 2017 2022
Graduate Research Assistant Universiti Sains Malaysia 2015 2016
Part Time Facilitators Malaysian National Service Training Programme 2011 2012

Courses Taught

No specialized courses (length > 7) listed.

Professional Associations

  • International Society for Development and Sustainability (ISDS) : Normal Member (2025)
  • Malaysian Energy Professional Association (MEPA): Normal Member (2023)
  • ESG Malaysia : Normal Member (2023)
  • Malaysia Board of Technologist (MBOT): Member (2021)

Recent Notable Publications

1.

Amar Hisham Bin Jaaffar. Why Power Theft Is Really A Behavioural Problem. The Star, Malaysia (Feb 2026). Other. Cited: None

2.

Amar Hisham Bin Jaaffar. Principles Underlying Energy Star Rating Reform. The Star - Malaysia (Jan 2026). Other. Cited: None

3.

SITI INDATI BINTI MUSTAPA @ JAAFAR; Amar Hisham Bin Jaaffar; Muhummad Khairul Islam. What’S Blocking Energy Efficiency In Malaysia’S Manufacturing Sector? An Analytic Hierarchy Process (Ahp) Approach. Studies In Systems, Decision And Control (Dec 2025). Journal. Cited: Indexing In Progress

4.

SITI INDATI BINTI MUSTAPA @ JAAFAR; Amar Hisham Bin Jaaffar. Constraints To The Implementation Of Energy Efficiency And Demand-Side Management In The Manufacturing Sector: A Mixed-Methods Analysis. International Journal Of Energy Sector Management (Dec 2025). Journal. Cited: Indexing In Progress

5.

Amar Hisham Bin Jaaffar. Green Human Resource Management And Environmental Performance In Iraqi Energy-Intensive Public Sector: The Mediating Role Of Energy-Saving Behaviour. Management & Sustainability: An Arab Review (Dec 2025). Journal. Cited: SCOPUS

6.

Amar Hisham Bin Jaaffar. How Knowledge, Government Involvement And Awareness Influence Generation Z’S Willingness To Pay For Sustainable Energy? An Ipma Approach. International Journal Of Business And Technology Management (Dec 2025). Journal. Cited: MyCITE

7.

SITI INDATI BINTI MUSTAPA @ JAAFAR; Noor Raida Bte Abd Rahman; Amar Hisham Bin Jaaffar. Corporate Governance And Carbon Performance: A Bibliometric Analysis And Future Directions. 11Th International Economics & Business Management Conference (Iebmc 2025) (Dec 2025). Journal. Cited: MyCITE

8.

Amanuddin Bin Shamsuddin; Amar Hisham Bin Jaaffar. The Role Of Accreditation In Enhancing Good Governance Of Higher Educational Institutions In Oman. Discover Sustainability (Nov 2025). Journal. Cited: SCOPUS

9.

Noor Raida Bte Abd Rahman; Amar Hisham Bin Jaaffar. A Narrative Review Of The Impact Of Green Human Resource Management Practices On Firm’S Carbon Performance. Iop Conference Series: Earth And Environmental Science (Nov 2025). Conference Proceeding. Cited: SCOPUS

10.

Halimah Badioze Zaman; Nora Yusma bt Mohamed Yusof; Amar Hisham Bin Jaaffar; Naziffa Raha Binti Md Nasir; Saraswathy Shamini. Implementation Of The National Address System (Nas) In Malaysia: Policy And Technological (Ai) Enablers Through Visual-Based Use Cases. International Visual Informatics Conference (Oct 2025). Research Book Chapter. Cited: SCOPUS

11.

Amar Hisham Bin Jaaffar; Mahlindayu Binti Tarmidi @ Tokhid. Bridging People And Technology: The New Face Of Malaysian Technologists. Bernama Enews (Oct 2025). Other. Cited: None

12.

Amar Hisham Bin Jaaffar. Kecerdasan Buatan (Ai) Semakin Bijak, Tetapi Sentiasa Lapar Tenaga. Dagangnews.Com (Sep 2025). Other. Cited: None

13.

Amar Hisham Bin Jaaffar. Harga Ron95 Turun, Ringan Beban Isi Rumah. Wilayahku News Paper (Sep 2025). Other. Cited: None

14.

Amar Hisham Bin Jaaffar. From Unity In 1963 To Unity In Action: Malaysia’S Energy Transition. Bernama Thoughts (Sep 2025). Other. Cited: None

15.

Amar Hisham Bin Jaaffar. Strategy Formulation And Sustainability Performance In Indigenous (Bumiputera) Construction Companies In Malaysia: Examining The Mediating Role Of Strategic Agility. Planning Malaysia Journal (Sep 2025). Journal. Cited: SCOPUS

16.

Amar Hisham Bin Jaaffar. Investigating The Moderating Role Of Company Structure On The Relationship Between Strategic Planning And Financial Performance Of Indigenous (Bumiputera) Construction Companies In Malaysia: Advancing Sdg 8 On Economic Growth. Journal Of Lifestyle And Sdg's Review (Sep 2025). Journal. Cited: SCOPUS

17.

Amar Hisham Bin Jaaffar. Https://Www.Sinardaily.My/Article/729894/Focus/National/Asean-Green-Skills-Fair-2025-Empowering-The-Future-Of-A-Sustainable-Asean?Fbclid=Iwy2xjawmpmihlehrua2flbqixmabicmlketeyrknbz25jrhnfd012zvdzar4n8eljp4lc7a-Nithpswhllgusn7tfffyhgoaqsrow54uyot_Czqur9r1f6q_Aem_Zh38uojktr-_S-0Gche38a. Sinardaily (Sep 2025). Other. Cited: None

18.

Amar Hisham Bin Jaaffar. Malaysia Pushing For Green Skills To Prepare Youth For Future Jobs. Bernama Region-Sarawak-News (Aug 2025). Other. Cited: None

19.

Amar Hisham Bin Jaaffar. Malaysia Pacu Transformasi Tenaga Kerja Hijau Asean. Free Malaysia Today News (Aug 2025). Other. Cited: None

20.

Amar Hisham Bin Jaaffar. Generasi Baharu Perlu Perjuangkan `Merdeka Hijau’. Surat Khabar Berita Harian (Aug 2025). Other. Cited: None