Bachelor in Business Administration (Marketing) (Honours)

This programme provides students with a strong foundation in marketing principles, consumer behaviour, branding, and digital marketing strategies. It integrates theoretical knowledge with practical applications, market analysis, and real-world projects to prepare graduates for professional careers in marketing, sales, brand management, and related business fields across diverse industries.

About Programme 

The Bachelor in Business Administration (Marketing) (Honours) is specifically designed to equip students with fundamental knowledge in accounting, finance, computing, quantitative analysis, English, and economics, in addition to providing strong expertise in marketing and management and their application in the real business environment. The courses are carefully structured to produce competent professionals with in-depth knowledge of marketing management who are capable of generating innovative ideas, particularly within the Malaysian business environment. 

The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

This Bachelor in Business Administration (Marketing) (Honours) programme can be completed in 3 years.