Overview
| Course Name | Fundamental of Digital Marketing |
|---|---|
| Synopsis | Come join a spectacular journey into the world of Digital Marketing! This course introduces key terms, concepts, frameworks, and methods of digital marketing, designed for the general public, marketing managers, and SME business owners. Learners will explore digital marketing platforms, media channels, and strategic planning tools that help create effective online campaigns. The course is structured into three main units—Introduction to Digital Marketing, Digital Marketing Strategies and Frameworks, and the Micro and Macro Environment of Digital Marketing—each featuring clear learning objectives, quizzes, and practical activities. By the end of the course, learners will gain a strong foundation to develop integrated digital marketing strategies and understand the impact of the digital marketplace. |
| Learning Outcomes |
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| Delivery Mode | Self-paced learning / Online |
| Duration of Study | 4 weeks |
| Link to Course | View Course |
