Duration of Study
3 Years
Intakes Period
Feb, Jun, Sep
Certified by
MQA
Campus
Muadzam Shah
Introduction
Entry Requirements
Programme Structure
Career Prospect

Bachelor of Business Administration (Hons) in Marketing


As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

ENGLISH REQUIREMENT

  • Have taken MUET with minimum Band 1* or

  • Pass IELTS with Band 5.5 and above; or

  • Pass TOEFL with score 550 and above

*Candidates who  have not sat for MUET can still be accepted to enroll and given chance to take it before graduation  

Minimum Entry Requirement

SIJIL TINGGI PERSEKOLAHAN MALAYSIA ( STPM)

  • Pass STPM/equivalent with minimum CGPA 2.00 or grade C for two (2) subjects and Pass Mathematics and Bahasa Inggeris at SPM Level; or

SIJIL TINGGI AGAMA MALAYSIA (STAM)

*For STAM applications, student must have taken MUET with Band 1

MATRICULATION PROGRAMME

  • Pass Ministry of Education (MOE) Matriculation programme with minimum CGPA of 2.00; or

FOUNDATION PROGRAMME

  • Pass Foundation Studies with minimum CGPA of 2.00; or

A-LEVEL

  • Pass A-Level with a minimum of Gred C in 2 subjects; or

DIPLOMA/ HND DIPLOMA PROGRAMME

  • Pass Diploma programme with minimum CGPA of 2.00 from recognized institution by Government of Malaysia; or

DIPLOMA VOKASIONAL MALAYSIA (DVM)

  • Pass DVM in related fields AND Pass Sijil Vokasional Malaysia (SVM) with:

1) An Academic Cumulative Grade Point Average (CGPA) of 3.33 or higher;

2) A Vocational CGPA of 3.67 or higher and competent in all vocational modules;

3) A credit in Bahasa Melayu (SVM 1104).

 **Cohort 2013 onwards also need to get an exemption from obtaining a pass grade for Sejarah at SPM level.

UEC

  • Pass UEC with a minimum of grade B in 5 subjects

*For HR programme must be including Maths and BI subjects

INTERNATIONAL BACCALAUREATE DIPLOMA (IB)

  • Pass IB with total points at least 30 points; or

SAME/WACE/AUSMAT

  • Pass South Australian Matriculation (SAM) and South Australian Matriculation (AUSMAT) with 70%; or
  • South Australia Certificate of Education (SACE) and Western Australian Certificate of Education (WACE) with Band 2 in 2 subjects; or

OTHERS

  • Other equivalent qualification recognized by Government of Malaysia.
  • English for Business
  • Public Speaking & Presentations
  • Islam and Civil Society I / Moral and Civil Society I
  • Islam and Civil Society II / Moral and Civil Society II
  • Islam and Civil Society I / Moral and Civil Society III
  • Hubungan Etnik
  • Tamadun Islam & Tamadun Asia
  • General Elective MPU 02
  • Financial & Managerial Accounting
  • Business Economics
  • Principles of Finance
  • Malaysian Commercial Law
  • Principles of Management
  • Business Communication
  • Organizational Behaviour
  • International Business
  • E-Business
  • Human Resource Management
  • Business Ethics
  • Operations Management
  • Strategic Management
  • Principles of Marketing
  • Business Mathematics
  • Business Research
  • Energy Management & Sustainability
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Product & Brand Management
  • Integrated Marketing Communications
  • Sales Management
  • Services Marketing
  • Strategic Marketing
  • Issues of Marketing in Malaysia
  • Marketing Project
  • 1 Elective Course
  • Industrial Training

Graduates of the Bachelor of Business Administration in Marketing programme will have a wide choice of career opportunities in the field of marketing professionals such as:

  • Advertising Manager
  • Sales & Marketing Manager
  • Sales & Marketing Consultant
  • Marketing Communication Manager
  • Product & Brand Manager
  • Event Manager
  • Services And Operation Managers
  • Supply Chain Managers
  • Customers Relations Managers
  • Academics

Graduates with good results can apply to pursue their studies to obtain the Master's Degree in Business Administration.

Tuition Fees

Malaysian

RM 16,340 / year

International

RM 17,340 / year

USD 4,340 / year

Other Fees

Malaysian

Registration

RM 2,720

Resource

RM 780 / semester

International

EMGS & Application

RM 3,000

USD 750

Registration

RM 6,600

USD 1,650

Resource

RM 780 / semester

USD 195 / semester

Note:
Subject to terms and conditions. All fees are in Malaysian Ringgit (RM). Fees in USD are for reference only (USD1=RM4). Other optional fees/charges include accommodation, electricity, parking, and some student facilities within UNITEN.